IN THE 2014 Scottish Independence Referendum Voting Guide, recently published by the Electoral Commission, pages 8 and 9 are given over to advertisements from both sides of the debate.
In 255 words, the No Thanks campaign sets out its case for Scotland remaining within the UK, highlighting the strength, security and stability we currently enjoy along with the risks and uncertainties offered to us by the Nationalists.
They also include a sizeable logo and a small photograph of a young family.
The Yes campaign devotes three-quarters of its page to a photograph of a baby’s hand resting in the palm of his/her mother’s hand.
Beneath this striking image, there are just 127 words – and it’s the same utopian promises that we’ve heard a thousand times before: all will flourish, prosper and thrive; life will be easier for young and old alike; all will have their preferred party running the country; government failures will be a thing of the past.
We’re even told that “we can take our own decisions” – as if we’re currently taking no decisions either about Scotland or the rest of the UK (or having the European Parliament taking decisions for us).
In just two pages, we get both campaigns in a nutshell.