Being priced out

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Having been a loyal reader of The Scotsman for more years than I care to reveal I must admit that my loyalty is wavering, owing to the increased cost of the paper relative to value therein.

Jacking up the price to sell half-price subscriptions has not in marketing terms achieved a lot and the only hope for survival would be a straight cut-price offer to recover lost sales and stay competitive in the difficult times for the newspaper business.

Dennis Grattan

Mugiemoss Road

Aberdeen