Online shopping heats up with the weather – and the World Cup

Published on 20/06/2010 22:22

ONLINE shopping reached its highest growth in two years, boosted by warm weather and the World Cup.

New figures released today show total online sales up 22 per cent in May compared to the same time last year – the highest growth since June 2008.

According to the IMRG Capgemini e-Retail Sales Index, shoppers spent 4.5 billion online during the month, equivalent to 73 for every Briton.

The index shows a 3 per cent sales increase in May, compared to April this year.

Preparations for the World Cup appear to have played their part, with alcohol sales up 23 per cent compared to last year and electrical goods up 13 per cent.

Online clothing sales rose in May, up 32 per cent compared to last year, fuelled by sportswear buying and warmer weather.

Capgemini spokesman Chris Webster said: "Throughout the history of the index we have seen a noticeable rise in sales of certain goods whenever there is a major sports tournament on.

"This year's World Cup is no exception, with online retail as a whole growing by the highest level in two years and sectors such as clothing, alcohol and electricals rising rapidly.

"It's good to see that consumers' spirits haven't been dampened by concerns over government spending cuts, and savvy retailers will have embraced the opportunity to draw in new customers with marketing and price incentives."

IMRG spokeswoman Tina Spooner said: "The fine weather in late May and t the World Cup build-up appear to have had a positive impact for e-retailers.

"In the year to date, the UK e-retail market has grown 14 per cent, which is in line with our predictions for this year.

"With recent research suggesting that over half of consumers believe the economy is now recovering, it is evident that e-retailers have already started to benefit from an increase in consumer spending."