STUDENTS are being encouraged to urinate in the shower to save water.
The campaign, called gowiththeflow, has been dreamt up by Debs Torr and Chris Dobson at the University of East Anglia (UEA) in Norwich.
They hope to get all 15,000 students at the university to take part - and are asking them to declare their habits on Twitter and Facebook.
Mr Dobson said: “With 15,000 students at UEA, over a year we would save enough water to fill an Olympic-sized swimming pool 26 times over.”
The pair are representing UEA in the Npower Future Leaders Challenge, encouraging students to devise an environmental initiative on their campus.