Porsche engineers a diet for drivers

Published on Sunday 11 December 2011 00:00

IT’S one way to lose the spare tyre.

Luxury car manufacturer Porsche, better known for its fast engines and sleek designs, is to launch its own weight loss diet.

The 16-week ‘Porsche diet’ programme, which will be launched in the New Year, is based on the diets of professional motorsports drivers and has been trialled on a number of the company’s top staff.

Scot Gordon Robertson, chief Porsche driving consultant, has lost 50lbs on the regime, which advocates lots of protein and vegetables and very little dairy food or carbohydrate.

Now the company hopes to target the eating programme at amateur drivers who have spent a little too much time behind the wheel and not enough on the treadmill.

A spokesperson for Porsche said: “It’s about making sure you have the right fuel for your body, as you would for a car. You wouldn’t put diesel in an unleaded car. So it’s about making sure that you have the most suitable fuel, whether that’s protein, because you’re exercising for muscle, or fruit and vegetables to keep your immune system really strong, and cutting out the processed foods, refined sugars and carbohydrates.”

The programme will be available to members of the public looking to improve their own bodywork. They will be assigned a consultant at the company’s Human Performance Centre at the Silverstone racing circuit, where they will be monitored either online, or through regular check-ups. The spokesperson added: “Gordon has been a real shining example of what the diet can do.”

The diet has been devised by former triathlete Andy Blow, director of the Porsche centre, who came up with the formula after 15 years of research.

“The primary goal is to almost change the way you think about food through a nutrition plan,” said a spokesperson.

The centre also offers wellness and fitness assessments to members of the public, and several exercise packages. The new diet package will launch in early in 2012, but has not yet been priced.

The company’s 12-week Race Fit Pro package, which offers motorsport fitness assessments and a training plan, costs £995.

The centre even offers a customised “hydration assessment” which allows drivers to understand the impact of salt losses while competing in hot environments. The centre is regularly used by Formula 1 drivers.

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Tightfisted

Sunday, December 11, 2011 at 10:22 AM

My car looks as fit as a fiddle on the whisky diet I've chosen for it.......................and if things go the way they are, It'll be a real money saver as well !!!

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