LG uses lift scare video to market new monitors

By Scott McCartney
Published on 24/10/2012 15:54

Getting in a lift may seem like a simple regular part of life for most of us, but what if something went wrong?

That’s the fear that a new advertisement plays on in a bid to show off the clarity of their computer monitors. Shame it’s a fake.

The LG IPS Monitors ‘So Real It’s Scary’ campaign claims to show that their screens produce pictures so lifelike that they can trick lift-users into thinking the floor is falling away beneath their feet.

The video supposedly shows how nine monitors put together can make people believe they’re about to fall through the floor, however the fact that the angle of the lift shaft displayed on the screens seems to change depending on which of the ‘hidden’ cameras is being featured would suggest that the video was shot using a green screen special effect.

Either way, the video makes for entertaining viewing. So what do you think? Is it done with green screen, or did they really replace the lift floor with nine monitors?