Loud music may make drinkers down more
SCIENTISTS are to study whether loud music makes people drink more alcohol.
Dr Lorenzo Stafford, of the University of Portsmouth psychology department, is to carry out the research, which follows a previous study that showed people drank at a faster rate when loud music was playing.
That study involved observing drinkers in bars, but Dr Stafford's research will be carried out in more controlled laboratory conditions, with the results due in the summer.
He said: "Anyone who tunes into classical music stations while stuck in traffic knows music can alter mood, but not much is known about music's ability to change our judgment of alcoholic beverages, which is particularly important in young drinkers regularly exposed to high-volume music."
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Monday 28 May 2012
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