Plain to see

Published on 28/04/2012 00:00

ON MORE than one occasion Robert Dow (Letters, 27 April) has questioned the evidence base in support of plain packaging for tobacco products.

Alongside the consultation document launched last week, the UK and Scottish governments published an evidence review by Stirling University. This collated 37 academic studies and concluded there was “strong evidence… plain packaging would reduce the attractiveness and appeal of tobacco products”. In one study, 87 per cent of children rated plain packs as “uncool”.

It seems, therefore, that the evidence is plain to see.

Sheila Duffy

Ash Scotland

Edinburgh