Jenners ready to reveal the Untold story
EDINBURGH'S Jenners store is to pilot a new upmarket range of clothing for young women, launched by House of Fraser.
The Princes Street shop is to be one of the first in the UK to stock the new collection, which is hoped to rival luxury high street chains such as Karen Millen and Whistles.
The label will go on sale at Jenners on January 29, just a few weeks after launching at House of Fraser's Oxford Street store in London. Called Untold, and aimed at women in their late 20s and early 30s, the collection is set to plug the gap between the department store's Linea range for women aged 35 plus and teenage fashion line Therapy.
House of Fraser's head of buying for own label, Maria Bell, said: "Linea is aimed at women aged between 35 and 50, while Therapy has a much younger focus.
"We saw an opportunity to introduce a new private label that is aimed more towards a late-20s to mid-30s demographic."
The brand will be available in 25 stores throughout the UK.
Email to a friend
Print this page- Family mourn death of Glasgow ‘fight’ schoolboy
- Rangers takeover: Duff & Phelps threaten legal action against BBC
- Today’s youth not fit to be employed, says car firm Arnold Clark
- Rangers administration: Fans fear Duff & Phelps claims could scare off Green
- Rangers takeover: triple penalty punishment enough, says Johnston
- Alistair Darling leads ‘No to independence’ fight over tea and biscuits
- Scottish independence: SNP flip-flops over Nato
- Scottish Independence: SNP ‘won’t be Yes campaign’s only voice’
- Scottish independence: Alex Salmond’s pledge to sign up 1m voters
- Today’s youth not fit to be employed, says car firm Arnold Clark
Looking for...
Featured advertisers
Jobs
Search for a job
Motors
Search for a car
Property
Search for a house
Weather for Edinburgh
Sunday 27 May 2012
Today
Sunny
Temperature: 10 C to 22 C
Wind Speed: 12 mph
Wind direction: North east
Tomorrow
Sunny
Temperature: 9 C to 21 C
Wind Speed: 12 mph
Wind direction: North east
