Obesity campaign funded by 'wrong' food firms
A GOVERNMENT campaign to fight obesity with the help of food companies has been strongly criticised by a leading medical journal.
The three-year Change4Life campaign is aimed at families with children under 12. Its goal, by 2020, is to reduce the proportion of overweight children to the level it was in 2000.
But the decision to fund the campaign with money from manufacturers whose products may be contributing to the obesity epidemic comes under fire from the Lancet today.
The journal says in an editorial: "It beggars belief that the government has decided to allow sponsorship by commercial companies in the order of 200 million, in addition to 75 million of public funding.
"Companies include PepsiCo and Kellogg's – the makers of the very products that contribute to obesity."
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