Binge-drinking habits blamed on the parents
CHILDREN learn bad drinking habits from their parents and from adverts, research suggests.
The Joseph Rowntree Foundation said family members showing young people to drink responsibly was the most effective method of stopping them from bingeing.
Parents have more influence than peers and can offset the effects of advertising, according to Professor Richard Velleman, of the University of Bath, the author of the report.
The report found schemes should be enforced in schools to discourage abuse of alcohol, and the government should make changes to ensure it becomes harder for young people to buy drink.
Prof Velleman said: "Parents need to understand that their behaviour has a strong influence over their children's drinking habits.
"There needs to be a coherent and co-ordinated plan to reduce the amount of heavy binge drinking in a significant minority of young people in the UK."
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