SCOTTISH soft drink giants Irn-Bru have launched their new TV campaign in support of the Glasgow 2014 Commonwealth Games.
Capturing the essence of what it means to be a Scottish supporter, the Born to Support campaign is the brand’s celebration of the Scots, who they say are ‘the world’s greatest supporters’.
As an official sponsor of the Glasgow 2014 Commonwealth Games, the new TV advert will kick off a wider multi-media campaign by Irn-Bru which will also include appearances on fish and chip wrappers throughout Glasgow city centre.
The advert will feature a rousing poem and scenes including a crowd of rowdy pensioners at a game of lawn bowls, a maternity ward full of new-born babies raising foam fingers in support and a scene in a packed Glasgow George Square filled with supporters.
Adrian Troy, Head of Marketing for A.G.Barr, said: “The Glasgow 2014 Commonwealth Games is set to be an unforgettable event that we are incredibly proud to be a part of and as such it is deserving of a really special ad that captures the mood of the nation and reflects what it means to be a true Scottish supporter”
The advert will run on TV screens throughout the Games.