Fruit and vegetable retailers unite to join war on obesity
SHOPS have pledged to encourage people to eat more fruit and vegetables to try to tackle Scotland's obesity crisis.
Eight of the country's biggest food retailers have signed a commitment to help customers get their "five-a-day".
They can choose from a list of initiatives, such as increasing the proportion of fruit and vegetables in own-brand products. Costs could be kept "affordable", and items could be displayed in places where shoppers might be tempted to buy them on impulse. Tesco, Asda, Boots, the Co-operative, Marks & Spencer, Morrisons, Sainsbury's and Waitrose are all taking part.
The voluntary arrangement, being co-ordinated by the Scottish Retail Consortium, is backed by the Scottish Government.
Consortium director Ian Shearer said: "The obesity challenge facing Scotland is considerable, and retailers are committed to helping the government put a long-term strategy for tackling the problem."
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