CELTIC have announced a partnership with e-cigarrette maker E-Lites which will see the green-tipped devices go on sale during matches.
The deal, which will run until 2016, will see vending stations within Celtic Park stock E-Lites electronic cigarettes and e-cigars on match days.
Trevor Field, Sales & Marketing Director from E-Lites said: “E-Lites are delighted to become an Official Partner of Celtic Football Club. Celtic have a proud history with a tremendous global fan base that marks it out as one of the biggest clubs in the world .We are proud to be able to offer Celtic supporters the opportunity to enjoy an alternative to smoking whilst watching the match”.
Manufacturers say their distinctive green LED tip demonstrates the difference between a tobacco cigarette and E-Lites.
E-cigarettes mimic the effect of cigarettes through a nicotine hit but produce a steam vapour rather than smoke.
The devices have been banned by a number of organisations in Scotland including ScotRail and Abertay University.
They joined a string of other leisure, education and healthcare establishments – including cafe chain Starbucks, pub operator Wetherspoons and travel firms such as Lothian Buses, EasyJet and Jet2 – to ban the use of the product.
The organisations behind the bans cite health reasons or the belief that customers appearing to light up may encourage others to flaunt the smoking ban with real tobacco products.
Professor John Britton of the Royal College of Physicians, however, disputed the negative health affects of electronic cigarettes.
He said: told the BBC that “If all the smokers in Britain stopped smoking cigarettes and started smoking e-cigarettes we would save 5 million deaths.”