Parents: ‘University better than apprenticeships’

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FEWER than one in five parents believes apprenticeships have the same status as university education, according to a new study.

The results of survey of 400 working parents by the Chartered Institute of Personnel and Development (CIPD), published at the start of National Apprenticeship Week, revealed that only one in ten parents said apprenticeships were the preferred qualification for their children.

More information, especially in schools, or more placements offered by employers would make a difference to their views, said the report.

CIPD chief executive Peter Cheese said: “This new research shows that misperceptions about apprenticeships prevail, which is likely to impact
the supply of potential candidates for employers that do offer apprenticeships and deter those that don’t from adapting their recruitment methods.”