ALMOST three-quarters of parents try to prevent their children from watching music videos, believing they have become too provocative.
A study by the UK’s biggest parenting website, Netmums.com, found that many parents think there is too much sexual and violent content in videos.
The website said 82 per cent of parents reported that their young children have repeated sexual lyrics without realising their meaning, while one in 13 youngsters had copied overtly sexual dance moves.
Its report said “overly sexual stars” such as Miley Cyrus, Rihanna and Lady Gaga sent a negative message to children.
Parents singled out songs including Robin Thicke’s Blurred Lines, Milkshake by Kelis and Jason Derulo’s Talk Dirty.
Netmums founder Siobhan Freegard said: “Modern parents aren’t prudes – they know sex sells. But there’s a strong feeling that things have gone too far now.
“It’s toxic to tell young kids casual sex and violence are something to aspire to. Instead, if a star wants to make a statement, why not use their brain, not their body?”