Coffee advert censured for claims over its benefits
THE British Coffee Association (BCA) was reprimanded today for an advert which claimed coffee could alleviate cold symptoms and increase stamina before a gym workout.
The advert was also criticised for comparing the benefits of "moderate coffee consumption", which it described as four to five cups a day, to those of eating five portions of fruit and veg.
And the BCA was further censured for recommending coffee with an ibuprofen pill to "increase the painkilling effect".
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Weather for Edinburgh
Tuesday 29 May 2012
Today
Light rain
Temperature: 10 C to 16 C
Wind Speed: 10 mph
Wind direction: North
Tomorrow
Cloudy
Temperature: 9 C to 15 C
Wind Speed: 10 mph
Wind direction: North east
