Only one in five women buy their health and beauty products online despite the growing popularity of internet shopping.
Latest research by YouGov SixthSense has found that despite the growth of online shopping, the vast majority of British women still buy health and beauty products in stores.
Research indicates that price is a major reason for women buying beauty products online, with more than half of women who shop online saying they do so because it is cheaper.
James McCoy, YouGov SixthSense research director, said: “The majority of women still want to explore, access, and test products before they buy.
“Retailers on the high street do not need to be too concerned about the threat from online, however, peer recommendation can be a powerful tool if used in the right way, especially through social media sites, such as Facebook and Twitter.”