Fizz flattens as prosecco prices to rise in New Year

A shortage of prosecco may lead to retailers doubling the price of the sparkling alcoholic drink. Picture: Ian Rutherford
A shortage of prosecco may lead to retailers doubling the price of the sparkling alcoholic drink. Picture: Ian Rutherford
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The price of bulk prosecco sold to retailers could double by the New Year compared to 12 months ago, drinks experts have warned, as a shortage of the sparkling wine begins to bite.

Paolo Lasagni, managing director of Bosco Viticultori, a major supplier of private-label Prosecco, said prices are on course to hit €2.50 per litre by Christmas, a rise of more than 100 per cent on the start of 2015 – and warned the increase could be passed onto consumers.

Earlier this year, it was revealed that a poor grape harvest had resulted in a shortage of prosecco in Italy, where the drink is made. It is believed that prosecco prices have already begun to rise in UK supermarkets.

Mr Lasagni said: “I will be curious to see what happens in the UK next year when there are new shelf price increases – entry level Prosecco will cost £5.99-£6.49.”