How social media hit new heights during Felix Baumgartner’s skydive

Published on 15/10/2012 10:20

Felix Baumgartner’s 24-mile skydive from the stratosphere was a boon for social networks as millions of users shared in the wonder of the moment from their computers, tablets and phones.

Here’s a look at how the world, through the internet, watched the jump.

YouTube

As Baumgartner ascended in the balloon, so did the number of viewers watching YouTube’s live stream of the event. Its popularity grew as the moment of the jump drew closer, as people kept sharing links with each other on Twitter and Facebook and websites embedded the stream.

Nearly 7.3 million viewers were watching as Baumgartner sat on the edge of the capsule, moments before the jump.

In the United States, the opportunity to watch the jump on TV was limited to the Discovery Channel, though more than 40 television networks in 50 total countries carried the live feed, organisers said. It was streamed by more than 130 digital outlets.

Facebook

After Baumgartner landed, sponsor Red Bull posted a picture of the daredevil on his knees to Facebook. In less than 40 minutes, the picture was shared more than 29,000 times and generated nearly 216,000 likes and more than 10,000 comments. Immediately after the jump, Red Bull solicited questions for Baumgartner through Facebook and Twitter, promising to answer three at a post-jump news conference.

Twitter

During the jump and the moments after Baumgartner safely landed, half the worldwide trending topics on Twitter had something to do with the jump - pushing past tweets about Justin Bieber and seven National Football League games being played at the same time. Celebrities of all kinds weighed in, including athletes, actors and high-profile corporate executives.

“It’s pretty amazing that I can watch, live on my computer, a man riding a balloon to the edge of space so he can jump out of it. £TheFuture,” tweeted Wil Wheaton, who acted in popular science-fiction series Star Trek: The Next Generation.

“Felix Baumgartner is a boss,” tweeted Jozy Altidore, a soccer player for the US men’s national team.

Reddit

Two threads related to the jump made the front page of Reddit. Users quickly upvoted a request for Baumgartner to participate in an Ask Me Anything on the site, where users pepper someone on the site with questions about anything they want. US President Barack Obama held court as the subject of a similar thread in August.

Nearly 29,000 users weighed in on a separate thread about the jump itself, voting it up and down and robustly commenting.