Edinburgh Online Fashion Week: House of Fraser

Published on 22/10/2012 12:00

Every day this week Scotsman.com will be streaming runway shows from Edinburgh Online Fashion Week, Scotland’s first exclusively digital fashion event.

Covering high street to designer, boutique and vintage finds to fashion graduates, we’ll be broadcasting three shows a day, which you can stream via your computer, smartphone or iPad.

EOFW director Gary Anderson said: “Fashion can sometimes alienate people if they are unable to attend events due to location, timing and financial restraints. We wanted to make our event accessible to everyone so we are using the internet to communicate with a much larger audience. Our audience are the people at home, on the bus and on their lunch break across the globe connecting with us on any internet device.”

House of Fraser is a one-stop-fashion-shop. Given the blessing of high street priestess Mary Portas, who has collaborated with the store, other labels you might see on show include Biba, DKNY, Calvin Klein and French Connection.

Click below to see the show:

EOFW House of Fraser

Tune in at 2pm for Shhh… and at 4pm for another show from House of Fraser.