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2013’s male fashion trends: Bold and brave are best

  • by RUTH WALKER
 

From florals and animal prints to metallics and vivid colours, male fashion is bold and brave

PRINTS

Animal prints – rottweillers/sharks/owls/tigers – on T-shirts and sweatshirts are flying out the shops. Givenchy and Kenzo (above) are particularly good at the trend, but look out for beetles from Markus Lupfer, and we like the floral appliqué hippo from Lanvin.

CONSPICUOUS CONSUMPTION

“We came out of the Versace show (right) and it was almost as if we didn’t want to say we thought it was amazing,” says Harvey Nichols head of menswear Darren Skey. “It is a very blingy brand, but maybe that dictates the way the economy is going. As the economy improves a little bit more, people are more willing to spend on things that show they have money. Over the last four years I think people have been a bit too embarrassed to do that.”

ACCESSORIES

The man bag, the clutch (by Ferragamo, right), the tote, the backpack – all are big fashion stories for 2013. Gentlemen’s jewellery will also be prevalent – look out for bracelets by New York designer M Cohen for that touch of Pirates of the Caribbean chic, and pieces that appeared on the Paris catwalk as part of the Y Project By Yohan Serfaty (far right).

FASHION EXPRESSION

Style is evolving. Ten years ago, if a man wore skinny jeans, he was considered a rocker. Now they’re everywhere. But will British blokes ever be brave enough to take the next step. “With people like Rick Owens and Givenchy (left), we’re selling men’s leggings and skirts. It is a certain type of customer,” concedes Skey, “but it shows that they’re willing to express themselves in different ways.”

TAILORING

It’s a classic, cut a little slimmer than in the past, but the three-piece suit is proving a hot new trend for sharp dressers everywhere. Alternatively, you might even find yourself being tempted by a double-breasted jacket for the first time in years. Or, whisper it, perhaps sir would like something in brown? I know! We’re shocked too.

COLOUR

From coloured denim – pale blue, olive green, purple from Citizens of Humanity – and chinos to camouflage print on shorts, trousers, shirts and jackets at Dries van Noten (above), this summer is not for shrinking violets.

METALLICS

Don’t be surprised to see a surge of gold, silver and bronze on anything from a full-on trench to a pair of boots to the lining detail of a mac. Burberry Prorsum (right) led the way, Versace followed – metallics are officially having a major menswear moment.

VFM

Value for money is key for men. “If they see the craftsmanship that’s gone into at item, the customer is more willing to spend money,” says Skey. “Take a classic piece from Lanvin (above). It’s over £1,000, but they know they’re going to get good wear out of that. It’s about perceived quality and if the quality is high enough, the man will pay for it.”

BLURRING THE LINES

With a growing number of womenswear designers moving into menswear, expect to see similar prints appearing in both lines. And, as women buy into menswear trends – the boyfriend blazer, the oversized sweater – boundaries are becoming increasingly blurred.

 

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