AN ETIQUETTE guide for moviegoers has been put together after a poll revealed that more than half of film fans get annoyed by people talking in the cinema.
Other common gripes include people rustling their popcorn and loudly slurping drinks, and people putting their feet on the chairs.
The poll of 1,500 people found 52 per cent were annoyed by people talking, while 15 per cent said the biggest problem were public displays of affection once the lights had gone down.
But two thirds (66 per cent) said they were too polite to tell off fellow cinema-goers for their bad behaviour.
The poll, commissioned by Empire Cinemas, found that modern technology is an issue for many who said they had read a plot spoiler online which had ruined the film.
The cinema chain will put up posters in its theatres reminding customers of its ten golden rules, and it has launched a campaign fronted by TV presenter Paul Ross.
He said: “We go to the cinema to enjoy, not endure, a movie. To immerse ourselves in a fantasy world of action, comedy, romance or horror – whatever floats your boat even if it’s the Titanic.
“Strange, magical, wonderful things happen on our Empire Cinemas movie screens, which is as it should be. And I want those strange things to stay on the screen. Not to happen two rows in front of me.”
As part of the etiquette guide, cinema goers are asked to keep talking to a minimum, keep mobile phones switched off and eat their food quietly.