THE Famous Grouse has launched a collaborative project with innovation at its core: a kinetic sculpture brought to life by thousands of thoughts and ideas on fame from people across the world.
From Africa to Asia, Europe to North America, consumers will be asked to submit answers to the question: “What would you like to be famous for?” Each answer will be laser cut onto strips of aluminium to form a unique sculpture.
A collaboration comprising of over 34 engineers and selective artistic and technology teams from Marshmallow Laser Feast, Studio Roso and Ruairi Glynn will transform these global responses into a an innovative sculpture.
Those looking to contribute can log on to www.somethingfamous.com to contribute their personal aspirations. They will then be able to follow their idea online and how it is progressing in the collaborative project.
Each submission will have a voice, creating a virtual conversation across the globe. The differing ideas and opinions will offer global insights into the concept of fame today, providing social commentary on the meaning to both individuals and regions throughout the world.
Asanka De Silva, Global Brand Controller for The Famous Grouse, said:“Being a blend, The Famous Grouse has always been about bringing things together – natural elements, processes and people’s expertise to create a world-class whisky. This project is about celebrating collaboration and the power of bringing people, materials and talent together to create something truly unique.”