Ideas to entertain your clients
Advertorial Feature
In business it’s vital to build two distinct relationships with your clients. Clearly the most important relationship is the business one. If they’re appreciative of the service you provide for them, it’s unlikely they’ll look elsewhere.
It can happen though, which is why it’s important to build the second type of relationship. The personal one. If you build on this, it’s more likely they’ll turn to you first for specific areas of their business. But how do you develop this relationship?
Client entertainment is one of the best ways to do this. It’s a tried and tested method, but it works. With that in mind, take a look at our top ideas to entertain your clients.
Corporate hospitality
Corporate hospitality
A variety of corporate hospitality events throughout the UK are available for you to show your clients their true worth and build those all important business relationships. Choose from days out at Old Trafford witnessing the cream of Premier League talent, take in the action on Centre Court at Wimbledon, or feel the speed at an F1 race.
Obviously what you can offer your client depends on your budget, but it pays to push the boat out a little. If you provide your clients with a day to remember it’s likely they’ll stick with you.
Private dining
It can be simple, but effective. Book a table at a top restaurant. Perhaps one owned by a celebrity chef. The food will be stunning, and the atmosphere classy – all things that your client will begin to associate with your company.
Corporate events with a difference
This one may not work for all clients, so you’ll need to show a little understanding of their individual personalities if you’re going to pull it off. Taking them on more of an exhilarating corporate day out is something a little out of the ordinary, but if it’s their thing it could really pay off.
Choose from paintball, an adventure weekend, a power boat on the Thames – whatever you want and whatever you think they’ll like.
Remember, it’s not just about what your client gets out of the day. What’s just as important is what you can gain from the experience. You’ll need to pick something that not only enables you to forge a lasting relationship. You’ll also want to talk business. You need the time when you can sit down face to face and iron out those things that could really improve your business relationship.
So choose wisely. Think about your client as an individual and ask yourself what they would appreciate, but also make it work for you.
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Saturday 18 May 2013
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