LOCH Ness is not all about the monster, is the message in a promotional film launched by a tourist organisation set up to showcase the area.
Destination Loch Ness (DLN) has produced the tourism video aimed as showing the world the attraction is much more than Nessie.
The organisation, with the support of VisitScotland, claims the two minute film highlights the positive developments that have taken place in the area over recent years.
At the same time, DLN says it reinforces its rightful role as one of the country’s most spectacular natural destinations.
Graeme Ambrose, Executive Director of Destination Loch Ness, said: “We wanted the film to reflect the real and current Loch Ness, the authentic experience, and what exists beyond the reputation of our most famous resident.
“Loch Ness has witnessed many positive changes and investment in recent years.
“The businesses around the loch are proud of what the area has to offer visitors, and it’s something they want to ‘shout about’.
“To help them shout louder, we have produced this short destination film as the latest in our programme of marketing and promotional activities.
“While it’s difficult to portray all there is to see and do in the area, the film attempts to show potential visitors around the world the variety of tourism offerings around Loch Ness – in addition to monster-spotting - and is designed to act as a significant marketing tool for the area’s tourism industry thereby helping, we hope, to secure increased visitor numbers.”
Filmed on location around, on and, at times, in Loch Ness with the help of local residents and businesses, DLN says the new marketing video offers viewers a glimpse of a Scottish icon that has risen to the tourism challenges of the 21st century.
The film was project managed by Destination Loch Ness, created by The Shine Agency in Glasgow, produced by Inverness-based DP Digital Media and features music by Donald MacDonald and The Islands.
It tells the story of Scotland’s most famous loch through the eyes of some of the estimated one million visitors who are drawn to the area each year by myth, magic, legend and lore.
Viewers get a whistle-stop tour of the loch and its varied surrounding landscapes, from an array of outdoor and active opportunities to wildlife, historical landmarks and traditional ceilidh culture.
The team behind the promotional push are keen to give potential visitors a true taste of the Loch Ness lifestyle, which has already attracted great interest from adventurers, experience seekers and investors from across the world.
The video features footage of much of the area’s new exploration infrastructure such as the recently inaugurated South Loch Ness Trail and the Great Glen Canoe Trail.
VisitScotland regional director Scott Armstrong said: “I am delighted that some of VisitScotland’s Natural Growth Fund award was able to help with the development of this promotional film, encouraging people to visit Loch Ness and its surrounding area.
“Not only is Loch Ness a world-renowned Scottish icon, it is also an area of outstanding environmental and cultural heritage and in the Year of Natural Scotland, it is fitting that Destination Loch Ness was our first Natural Growth Fund Award recipient.
“Destination Loch Ness is doing a fantastic job of highlighting this region to visitors and we are pleased to have been able to help their ongoing promotion and marketing of the area.”
The two minute film can be viewed at http://www.visitlochness.com/.