Scots Mashable founder Pete Cashmore announces job cuts

Pete Cashmore founded Mashable in 2005, with the digital media site now a worldwide, multimillion-pound business. Picture: David Shankbone

Pete Cashmore founded Mashable in 2005, with the digital media site now a worldwide, multimillion-pound business. Picture: David Shankbone

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The founder and CEO of Scots digital media website Mashable has announced a cut in staffing levels as an attempt to return the business to its origins.

The thirty year-old originally created Mashable as a blog from his parents’ house in Banchory in 2005, before building it into a worldwide business with tens of millions of users.

Now, however, Mr Cashmore has announced that the company will shift its focus back towards technology and breaking events in a range of sweeping changes announced by the founder, who has an estimated wealth of £60m.

READ MORE: Mashable boss Pete Cashmore to expand firm

In a memo issued to staff, Mr Cashmore said that more time would be spent “focusing on our core coverage - technology, web culture, science, social media, entertainment, business and lifestyle, all told through the digital lens.”

It went on to detail the job cuts, with executive editor Jim Roberts and chief revenue officer Seth Rogin both leaving their roles.

The news comes shortly after Mashable received £11m in funding in what are challenging market conditions for media sites such as Mashable.

READ MORE: Nick Freer: We need to sell Scottish tech harder

Rival BuzzFeed has recently revised downwards its revenue goal to $250m from $500m, according to the Financial Times.

Mr Cashmore, who now lives in New York, was recently named by Time magazine as one ofthe 100 Most Influential People in the World and has become engaged to lifestyle blogger Kimmy Huynh.

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