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Ticketing system is new but it's same old problems for Fringe

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Published Date: 16 June 2009
ANGRY festival fans have hit out after they faced lengthy queues to buy tickets at the Fringe's under-fire box office.
Customers had to wait at least 90 minutes to buy the first tickets as much-hyped new systems failed to cope with the first proper day of sales yesterday.

Tempers frayed on Edinburgh's Royal Mile, with people claiming they had turned up after fa
iling to buy tickets online or over the phone.

Kath Mainland, the new Fringe chief executive, was harangued as she tried to reason with members of the public, insisting the new system was working well and was merely busy.

But The Scotsman saw several people who had waited more than an hour abandon the queue amid claims the Fringe had failed to provide enough staff.

The Fringe's website was inundated with complaints throughout yesterday, although there were fewer than over the weekend, when people who had paid to secure priority booking said they were unable to buy tickets.

Yesterday's first day of full sales was, though, a marked improvement on last year, when people faced a wait of more than five hours for tickets.

Officials say more than 35,000 tickets have been sold since sales opened to Friends of the Fringe members on Friday and insisted the first full day of sales had been busier than ever. But The Scotsman revealed yesterday that scores of Fringe supporters – who had paid £18 each – had complained at either being unable to buy tickets or having to cope with lengthy delays.

Alison Campbell, from Portobello, who was trying to book seven shows, said: "I had a terrible time with the box office last year and lost around three stone with all the running around town sorting everything out.

"I tried both phoning and booking through the website today and neither was working, so I thought it would be easier to just turn up. I've now been waiting almost 90 minutes and I'm nowhere near the front of the queue. It's very disappointing.

"I'd assumed there'd be a super new system in place this year, but it doesn't seem so."

Liz Pow, who travelled from Dumfermline to buy her tickets, said: "It's a disgrace. The Fringe just doesn't seem to have put enough effort into getting this right and there has been no-one to speak to here to update everyone on how long they're going to be waiting for."

But Ms Mainland insisted: "Things have genuinely been going well. We've just been extremely busy on our phonelines and online, and many people who have turned up in person are buying for multiple shows."

But one ticket buyer, who posted a comment on the Fringe site, said: "Are the people running the Fringe ex-British Rail? I sense a 'wrong kind of snow' excuse coming to explain yet another ticket booking fiasco. It's an annual event. It shouldn't be difficult to get your head around that fact and hire enough people to make this work."





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1

Charles Linskaill,

Edinburgh 16/06/2009 01:04:21

I really think that in this day-and-age, of having extreme technology's, there is none-the-need, for there to be any problems regarding the, Edinburgh Fringe Festival.
It by all-means, be because of being 'overwhelmingly busy',....But!, I think this is 'lame-excuse', and put it down to Management.

One needs better 'Communication' all-round, we have the Technology's for this!, why are they not being used!?
Do you need Charles Linskaill, to help you in these simple matters?




2

dba,

HAYMARKET 16/06/2009 08:31:21
Whereas I feel some sympathy for Kath Mainland...this situation IS JUST NOT ACCEPTABLE.

Following last year's total SHAMBLES - one had a right to expect that the BOARD of the company which is the Festival Fringe would have (a) published their findings into how the situation occurred (b) who had been responsible and (c) Detail what action had been taken to ensure that THIS year's event would be run profitably and professionally....NOT A WORD!

Earlier this year we heard a 'plea' for financial assistance of £500,000 to avoid the Fringe going bust!
Did they get emergency funding? IF so from where?
Have they published last year's audited accounts? IF so where?

UNLESS all of the above questions are answered (Strange how our City's much vaunted 'Festival Champion' hasremeained silent!), the ENTIRE BOARD of the Fringe should (a) be required to comply with the questions or resign. (b) return all and any monies received from the public purse and (c) file for liquidation under the Companies Act (As ammended).

GIven the monies paid to the 'organisation' both by participants, audiences and the public purse - it is time that the Board and Management are held to be PUBLICLY ACCOUNTABLE and should the event NOT be properly and professionally managed (a) they should resign (b) the organisation should be liquidated and (c) a formal investigation should be held into their conduct.

NOT GOOD ENOUGH - COME CLEAN AND TELL THE TRUTH
3

Downhill from here,

Calton Hill 16/06/2009 08:58:06
As I understand it, 35,000 tickets had been sold by yesterday afternoon: this time last year it was about 100 and most of those had been sold manually. Nuff said.
4

Blue777,

Edinburgh 16/06/2009 10:18:55
I really think Brian Ferguson should get a life! This constant nit picking is getting boring. He was obviously not at the Fringe box Office yesterday buying tickets as I was.

Yes there was a large queue there always is on the first day it has been the same every year I queue for my tickets. It's popular!! I was buying approx 22 shows that takes time to acrue but the staff couldn't have been more pleasant.

Their customer service was excellent, very polite helpful staff. Miss Mainland was on hand to greet cusotmers and help the staff move customers through as quickly as possible. In past years I have never met the Fringe boss and I must say it was lovely that she took the time to say hello and help.

Anybody with an ounce of common sense who has read the brochure and has done the maths can figure out that to service thousands of people trying to call the Box Office at the same time to book multiple shows - calls which take 20mins plus the Fringe would need to run a 200 position call centre just to accomodate the initial on sale!

Come on guys get real enter the real world do the maths!

5

Blabbermouth,

Edinburgh 16/06/2009 11:32:33
Dear Brian

I'm sorry it didn't work out between us and I never meant to imply that you were inadequate in any way, at least not in the sack.

I know it can be a bit daunting when your lover becomes more successful than you and that sometimes this can lead to little man complex coming to the surface.

I do think it's time to stop this resentment towards me though. I never intentionally meant to hurt you and let's be honest I'm not totally to blame. I tried to deny it it was happening but sometimes I just couldn't help noticing those sideways glances you made to The International Festival and don't get me started on that Mela tart.

Anyway, I feel it's time to move on. I won't speak badly of you and please, please, please find another interest or I'm going to have to call the police.

I hear something going on in Iran this week. Maybe that could be your new hobby.

With love always

The Edinburgh Fringe
6

2008 Fringe Staff Member,

Edinburgh 16/06/2009 21:38:41
Just to point out a couple of things regarding comments made by "dba".
1) You stated that not a word was mentioned from the Fringe review following last years box office problems, this is incorrect as the results of the externally audited review was published at the end of April and is even available in its entirety on the edfringe website as a pdf file here http://www.edfringe.com/story.html?id=2609&area_id=31

2) As a registered charity all accounts are therefore a matter of public record and are published within statutory required time frames, following the conclusion of the financial year. As you are attempting to quote company law, I fail to see how you are unaware of this and as you have internet access I will leave it up to you to find out where!

Additionally you can also join the society for a small fee of £10 and become a society member and get a copy of accounts provided to you at the AGM. The board is accountable to the members that elect them and if you're not a member you don't get a say in how it is run!

3) As "blue777" correctly points out selling tickets for the worlds largest arts festival is a logistical nightmare and to provide a fast service for everyone on the extremely busy first 3 or so days would require a staff of hundreds. From personal experience the customers during this initial 3ish days are highly organised with often extensive lists and ticket orders typically £150 and over with some even topping £1000. With 35,000 performances and such long and complicated orders this can invariably take a long time to process with high value orders easily taking up to 1 hour per call just to serve 1 customer (this also stands for counter sales)!

Now assuming that the average order is around 5 tickets, with 35,000 sold on the first day that means 7,000 individual customers sucessfully ordered tickets, in what is probably one of the most complex ticketing scenarios on the planet.

As was also correctly stated with large numbers of peopl
7

2008 Fringe Staff Member,

Edinburgh 16/06/2009 21:39:41
e looking to purchase from a limited supply of tickets there is always going to be queues etc, this is unfortunately the trade off of guaranteeing to get that special ticket to a certain show or waiting until it is less busy and risk losing the opportunity. If the hassle of queueing is greater than the benefit to you of guaranteeing to see the shows you want at the time you want...easy solution, stay at home and sort it in a week or so!

 

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