Tourist chiefs gear up for Brave effect

Published on 25/07/2012 12:00

TOURISM chiefs are preparing for a hike in visitor numbers on the back of Disney-Pixar’s hit Scotland-based film Brave.

First Minister Alex Salmond experienced the Brave effect first-hand when he visited Skye yesterday and took part in an archery demonstration.

Having proved a success in the United States, the film will open across Scotland next Friday. Mr Salmomd said Brave could be worth £140 million to the economy.

He said: “This is a fantastic opportunity for businesses focusing on tourism and outdoor activities to build on the positive messages around this wonderful story and its sweeping animation and so give fans the ultimate Brave experience when they come to Scotland.

“Estimates so far are that the film will provide a £140m boost to the economy and this begins with making the legend come to life – just like the trailer says.

“Brave melds elements of our magnificent castles, iconic historic sites and sweeping landscapes into a feisty fairytale intended to inspire and the message that Scotland is the home of Brave is not only confined to TV – there is also a new website and extensive marketing and events activity.”