Net advertising climbs 21%

SPENDING on internet advertising in Britain grew 21 per cent in the first half of 2008 to £1.68 billion, according to new figures from the Internet Advertising Bureau.

The sector was a bright spot in an overall gloomy advertising sector, where spending overall fell by 0.7 per cent, year on year.

The total market would have been down 4.6 per cent without the internet's growth, the report said. All other major advertising mediums such as television, press and radio fell.