CRM can have different connotations for different companies. There is one underlying factor however that is common to them all, and that is the ultimate aim of increasing profitability.
COMPANIES looking for CRM success rather than failure, need to think through the strategic implications of what they are doing.
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EDINBURGH marketing software developer Data Discoveries continues to enjoy surging sales, following its ranking in the Sunday Times Tech Track 100 of Britain’s fastest growing technology companies.
WHEN building up a detailed picture of potential customers, companies often need to supplement their records with external information.
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