Making a Beeline for successful solutions

CRM can have different connotations for different companies. There is one underlying factor however that is common to them all, and that is the ultimate aim of increasing profitability.

Avoiding the traps CRM can throw up

COMPANIES looking for CRM success rather than failure, need to think through the strategic implications of what they are doing.

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Discovering the path to happier customers

EDINBURGH marketing software developer Data Discoveries continues to enjoy surging sales, following its ranking in the Sunday Times Tech Track 100 of Britain’s fastest growing technology companies.

Feeding in raw data to get useful knowledge out

WHEN building up a detailed picture of potential customers, companies often need to supplement their records with external information.

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