US launch is Seriously good news for dairy sector

Published on Tuesday 22 July 2008 22:06

THERE was good news for hundreds of dairy farmers yesterday with the announcement that Scotland's biggest cheese maker is to start selling its leading brand in the US.

Four "Seriously" cheeses will go on sale – vintage, strong, mild red and mild white. They are made at the Stranraer-based Caledonian Cheese Company and marketed by Lactalis McLelland.

The launch, expected in the coming week, follows interest drummed up at a major food exhibition in the US. All the cheeses will be packaged so that customers will be in doubt that they come from Scotland.

Andy Smith, Lactalis McLelland's managing director, said: "This brand is now sold in 42 countries around the world and this international expansion is set to grow in the future.

"Part of this success is down to the consistently high standard of quality produce we receive from farmers. We will continue to seek additional opportunities as well as strengthening our relationships and fostering new partnerships with farmers."