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Aston Martin feels Chinese backlash

Aston Martin: Chinese state media anger. Picture: Contributed/Newspress

Aston Martin: Chinese state media anger. Picture: Contributed/Newspress

Aston Martin has become the latest company to feel the ire of China’s state media, facing accusations that the luxury carmaker invoked a stereotype of low-quality “Made in China” manufacturing in a sweeping recall to mask its own shortcomings.

The backlash follows a decision last week by the British firm to recall more than 17,000 sports cars. Aston, controlled by Kuwaiti and private equity investors, said it had discovered a Chinese supplier was using counterfeit material in its accelerator pedal arms.

Critical coverage of international companies over pricing, safety and business practices in China has become more commonplace, sometimes affecting sales there.

The official Xinhua news agency yesterday joined other local media in criticising Aston, saying it failed to recognise mismanagement of its own supply chain.

 

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