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Scotsman jobs website launches £2 million advertising campaign
THE recruitment website scotsman.com/jobs today launches a major advertising campaign to further increase its growing audience reach in the Scottish market.
Since January, the site has attracted a record number of visits, with monthly unique users now running at about 180,000.
With a media spend of 2 million over the next four months, the campaign has been devised by creative agency 60 Watt with media planning by Feather Brooksbank. It uses a number of channels, including radio advertising, outdoor posters, online, search, print and e-mail. It will initially target Edinburgh and the Lothians before being rolled out across other Scottish regions.
Henry Faure Walker, general manager of The Scotsman Publications, said: "We launched scotsman.com/jobs on to a new technology platform in January and have been delighted by the growth in traffic."
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Friday 25 May 2012
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