scotsman.com wins top digital media awards

Published on Friday 3 October 2008 17:34

SCOTLAND'S leading newspaper website, scotsman.com, picked up three awards at the Newspaper Society's Advertising and Digital Media Awards last night.

The website won gold in the Client Sponsorship Category for its innovative online golf challenge, Dream 18, created for RBS.

The official patron of The Open championship, RBS is involved in golf worldwide and the scotsman.com game re-affirmed these credentials.

It invited players to pick their Dream 18 golf holes from nine British Open courses and to try and match the choices made by golfing legend Jack Nicklaus.

scotsman.com also scooped a silver award for its blog by Luke Donald in the Blog of the Year category, which built on the success of Dream 18 and was also RBS sponsored.

The Scotsman and scotsman.com's 'Green Issue' picked up a bronze in the Cross-Platform Sell of the Year.

As part of this Scottish Government campaign, both the paper and website literally turned green for the day.

Finally, Scotland on Sunday's Bike Week supplement for Cycling Scotland won gold for Entertainment supplement of the year.

Henry Faure Walker, General Manager of The Scotsman Publications Ltd said: "These awards highlight the quality and creativity of the online and print advertising solutions that we are delivering for our clients.

"They also demonstrate the power of Scotsman.com to add phenomenal reach and value to advertiser's campaigns."