Ultimo hits the shelves in Harrods

By DOMINIC JEFF
Published on 12/09/2012 00:00

ULTIMO, the lingerie brand set up by Scots entrepreneur Michelle Mone, has secured a deal to sell its premium line at Harrods.

Mone, who helped design the Black Label collection after being inspired by literary sensation 50 Shades of Grey, said it had been a long-held dream to see her garments on the rails of the famous store.

She said: “Although we’re all experiencing economic downturn, women want to treat themselves to small luxury items such as lingerie … Black Label is something different for Ultimo and I’m excited to see the reaction from my customers.”

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