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Ultimo enjoys 80% festive lift

Ultimo founder Michelle Mone. Picture: Getty

Ultimo founder Michelle Mone. Picture: Getty

LINGERIE brand Ultimo has won a contract to supply its brassieres to online retailer Figleaves.com as it today unveils an 80 per cent jump in internet sales through www.ultimo.co.uk over the past week.

The East Kilbride-based firm – which lists department store chain Debenhams among its clients – will also launch its Christmas collection, modelled by Argentine actress Luisana Lopilato, the wife of singer Michael Bublé.

Founder Michelle Mone, pictured, said: “Red and black lingerie are proving most popular, as well as the sexier Ultimo styles, which are being snapped up by men buying for their wives or girlfriends.”

 

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