SHOP prices fell for the fourth month in a row during August, according to figures released today by the British Retail Consortium (BRC).
Overall shop price deflation stood at 0.5 per cent last month, unchanged from July’s reading.
A rise in food inflation to 2.5 per cent in August from 2.2 per cent in July was balanced out by non-food deflation accelerating to 2.3 per cent from 2.1 per cent.
BRC director-general Helen Dickinson said: “Discounts and promotions continue to be widespread for fashions and electricals, and health and beauty deflation is at a near five-year high thanks to an abundance of deals on toiletries and cosmetics.
“Food inflation has edged up marginally in August after the previous month’s three-year low, as a result of fresh food prices going back in line with the June rate.”