Ed Miliband calls for responsibility from businesses

Published on 23/06/2012 14:46

LABOUR leader Ed Miliband was banging the drum for consumers at the annual Which? awards with a speech on responsible business.

The Opposition leader paid tributes to the companies which were voted this year’s winners – including Aldi, Canon and O2.

“It is massively in our country’s interest to restore trust, and I’d like to pay tribute to Which? and to today’s award winners who do great work in this area.”

Car manufacturer Kia and retailer Lush became award winners for the first time, winning best car manufacturer and best retailer awards respectively.

First Direct won Which? best financial services provider for delivering consistently high levels of customer satisfaction, good products and services, as well as clear information for customers. Aldi beat rivals to receive the best supermarket award.

The positive change award, introduced last year to recognise a company that has made significant changes to give its customers a better deal, was awarded to the Co-operative for good customer service and for introducing a market-leading tariff to win the Big Switch auction. Samsung was given the award for the best technology company, while 02 was the best phone provider. Canon was given the award for the best photographic equipment.

Which? chief executive Peter Vicary-Smith said: “As consumers feel the pinch, they are becoming more discerning. They are looking for the best deal, on the best product or service they can afford, provided by the best business. When we asked consumers what single behaviour they most associate with a good business, excellent customer service came first.

“The economic outlook remains challenging but, as this year’s Which? award winners have shown, it is possible to succeed in difficult times when you stay focused on the needs of your customers.”