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Debenhams’ international push gets Scottish support

Francis McAuley said Bulgaria was strategically important

Francis McAuley said Bulgaria was strategically important

  • by SCOTT REID
 

A SCOTTISH consultancy has played a key role in helping ­department store giant Debenhams expand its overseas ­presence.

Retail Management Consultants (RMC), which is based in Stirling with additional offices in India, said it had concluded a deal which will see the launch of the retailer across the Balkan region.

RMC brokered an agreement with local operator Canopus ­Investments, which will run stores firstly in Bulgaria, and then in Croatia and Serbia over the next two years.

Debenhams’ international director, Francis McAuley, said: “We see Bulgaria as a strategically important market for our European expansion, and Sofia is an appealing location for our first store opening here.

“There is clearly a gap in the market for a strong department store offer. Our aspirational brands at value for money prices will appeal to Bulgarian consumers.”

 

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