Consumers cash inn on loyalty

Published on 31/07/2012 15:01

SCOTS love their loyalty cards – with 86 per cent of the adult population saying they have at least one card.

By using their cards and cashing in their points, consumers save more than £100 a year on average – a saving which adds up ot £359.6 across the whole of Scotland.

Older consumers are more likely to use their cards, but younger ones are more likely to say it keeps them going back to the same store – according to research carried out to mark the 30 year anniversary of the first store card.

The majority use their cards at least twice a week and one in ten customers uses a loyalty card every day.

Rob Nicholls, MD of Plastic Card Services, said: “It is astonishing to think of the impact loyalty cards have had on consumer behaviour over the past 30 years.”