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Clothing brand rapped over ad

American Apparel has been criticised by the advertising watchdog for an advert which “appeared to sexualise a child”.

The Advertising Standards Authority (ASA) upheld two complaints about the advert, which appeared on the back cover of Vice magazine.

It pictured a girl sitting on an office chair wearing a jumper, knickers and knee-length socks. She was posed with her legs up on the chair and her knickers were visible.

The ruling comes a week after the clothing brand fell foul of the ASA with campaigns featuring “gratuitous” images and the sexualisation of models who ­appeared to be under 16.

 

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