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Pizza Hut grabs slice of pasta market
PIZZA HUT has announced it is to rename 30 of its branches Pasta Hut as part of an £18 million revamp package designed to attract new customers.
The new name will reflect an updated pasta menu, bringing the likes of crayfish arrabiata and mozzarella mezzaluna to high streets across the country.
Chief executive Alasdair Murdoch said: "We're trying to say to people, 'Yes, we're great at pizzas, but we're also great at salads and pasta'."
He hopes to boost pasta sales by seven per cent over the next fortnight by adding pasta dishes to Pizza Hut's takeaway menu.
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