Blockbuster series such as 24 and Game of Thrones helped broadcaster BSkyB win 74,000 new TV customers in the first three months of the year.
The group also gained a similar number of broadband customers, despite heavy promotions from rivals BT and Virgin over the period.
Higher payments to the English Premier League for football coverage and investment in its online “connected” TV service meant profits for the nine months to 31 March were a touch lower at £1.2 billion, but revenues rose 6.6 per cent to £5.7bn and the figures were well received in the City.
Chief executive Jeremy Darroch said Sky had added almost a third more new paid-for subscription products than in the same period last year.
“Our investment in connected TV services is delivering results,” he said. “Almost 50 per cent of Sky homes are now connected and this is transforming their viewing experience: connected customers are watching more TV, they’re more loyal and they’re more likely to recommend Sky.”