Consumer goods giant LG Electronics is to continue investing in expensive OLED display technology after unveiling two new giant television sets with ultra-high definition screens.
The South Korean firm said yesterday that it would begin shipping 65-inch OLED TVs next month in South Korea, Europe and North America. A 77in model is due to hit the shelves before the end of the year.
While major manufacturers are pushing to make ultra HD TVs mainstream, they tend to use LCD screens. The super-high resolution picture, also known as 4K, packs four times more pixels than regular HD televisions. Making ultra HD quality TVs with OLED screens remains costly. LG’s 65in model will cost the equivalent of about £7,000.
Other models of ultra HD televisions sell for less than £2,000.