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Yell upbeat despite revenues slump
Yellow Pages owner Yell highlighted the importance of its turnaround strategy yesterday after revealing a further slump in revenues.
Sales of print and other directory advertising tumbled 22 per cent to £269.8 million in the quarter to 31 December, with revenues from digital directories down 16 per cent to £77.6m.
However, Yell was encouraged by the doubling in revenues from digital services to £35.4m as it bids to reinvent itself through schemes such as helping businesses operate their own virtual stores.
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Friday 25 May 2012
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