Waitrose signs UK contract for Stoats porridge

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PORRIDGE maker Stoats has sealed a deal with up-market grocery chain Waitrose under which its instant pots will be stocked throughout the UK.

The Edinburgh-based firm’s pots are already stocked in Waitrose’s five stores north of the Border, along with boxed porridge and cereal bars.

Tony Stone, founder of Stoats, said “We’re excited that Waitrose is stocking our new range. Our porridge oat bars have been a huge hit in Scotland so we’re really happy that Waitrose shoppers across the UK can now buy our tasty oat products.”

Stone founded the firm in 2005 with schoolmate Bob Arnott. The pair toured summer music festivals serving porridge from a van.

Tracey Marshall, product manager for local and regional food buying at Waitrose, said: “Our porridge sales have gone up by more than 30 per cent year-on-year, which has been driven by instant porridge sales – our customers want a portable, on-the-go breakfast.”

News of the contract comes after Stoats completed a deal with Asda in February.