Scottish Marketing Society Star awards

Marketing star Jill Walker. Picture: comp
Marketing star Jill Walker. Picture: comp
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JILL Walker, a team leader for the Scottish Government, last night won the top accolade in the Scottish Marketing Society Star awards.

Walker, who spent 20 years in agencies before moving to the Holyrood government in 2011, was named Marketing Star of the Year.

Her major campaign, Let’s talk about breasts, raising awareness of cancer, picked up three other prizes in the awards, which are supported by The Scotsman.

Graeme Atha, director of the Marketing Society, said: “The Scottish Government is one of Scotland’s biggest marketers and the quality of work of late is quite impressive.”

The full ist of gold, silver and bronze winners:

STRATEGIC CATEGORY

Brand Development

Gold

Maxxium Uk & Edrington - Ginger Grouse: A Taste Adventure

Silver

Story Uk - How Highland Spring’s Brand Re-Launch Made For A Joyful 2012

Bronze

Maxxium Uk - Driving Growth Through Flavour Innovation

Marketing Planning – Resources; Research And Insights

Gold

Scottish Government & The Leith Agency - Let’s Talk About Breasts

Silver

Glasgow City Marketing Bereau - #Inglasgow - Uk Seasonal Campaigns

Bronze

Tangible & Birmingham Midshires - Looking After Your Own

Social Marketing

Gold

Scottish Government & The Leith Agency - Let’s Talk About Breasts

Silver

Scottish Government & Story Uk - The Humble Household Bin

Bronze

Scottish Government & The Leith Agency - A Wee Chat About Organ Donation

The Green Marketing Award

Gold

Scottish Government & The Leith Agency - Greener Scotland – The Power Of Collective Action

Silver

C&C Group - Caledonia Best Seed Fund

International Marketing

Gold

Story Uk - How Quartermile Journeyed East And Returned With £10M

Silver

Morphsuits - Power Rangers Save The World

Bronze

Story Uk - Ardbeg Day – The Islay-Limpics

Integrated Marketig

Gold

Billington Cartmell - Bravely Building Scotty Brand With An Epic Partnership

Silver

Scottish Government & The Leith Agency - Let’s Talk About Breasts

Bronze

Scottish Government & The Leith Agency - A Wee Chat About Organ Donation

DEVELOPMENT CATEGORY

Star Marketing Student

Amanda Mcfadden, University Of Strathclyde

Star Creative Student

Jonathon Walton, Edinburgh College

Rising Agency Star

Rosie Torrie, Story

Rising Marketing Star

Mishal Verjee, Morphsuits

COMMUNICATION CATEGORY

Advertising

Gold

Scottish Government & The Leith Agency - Let’s Talk About Breasts

Silver

Scottish Government & The Leith Agency - A Wee Chat About Organ Donation

Bronze

Scottish Government & The Union - One Distraction Is All It Takes: How Scotland’s First Ever Live Cinema Ad Saved Lives On Our Country Roads

Design

Gold

Innis & Gunn And Project - The Bartender’s Choice

Silver

Edrington - Eight Decades Of Sir Peter Blake And The Macallan

Bronze

Billington Cartmell - The Signature Drink That Made The Team Dream

Digital

Gold

The Scottish Government; Story; Whitespace; Stripe Communications And Carat - A Digital Daisychain For A Cleaner; Greener Scotland

Silver

Story Uk And The Scottish Government - Putting The ‘You’ Into ‘How Many Units’

Bronze

Royal Bank Of Scotland - Get Cash

Direct, Promotional And Experiential Marketing

Gold

Tangible And Scottish Government - Make Your Winter Feel Like Summer

Silver

Scottish Government & The Leith Agency - Let’s Talk About Breasts

Bronze

The Leith Agency - Velux - Attracting A Grand Crowd

Event Marketing

Gold

Tangible - Let’s Get This Party Started (Pink)

Silver

Maxxium Uk - The Courvoisier Of Grand Cocktails

Bronze

Bank Of Scotland - Bank Of Scotland Great Scottish Run

Media

Gold

Mediacom Edinburgh - Subway - £3 Lunch

Silver

Scottish Government & Carat - Driving Cut-Through With Young Men

Bronze

Mediacom Edinburgh - Teeside University - Inspiring Success

PR

Gold

Edrngton - Taking A Hammer To Whiskey Launch Convention

Silver

Stripe Communications And The Scottish Government - Alcohol Behaviour Change

Bronze

Story On Behalf Of 3X1 And Highland Spring - How Hoyland Spring Was Turned Into Liquid Gold

Sponsorship

Gold

Union Advertising & Sterling Furniture - The Show Must Go On

Silver

Royal Bank Of Scotland - Rbs 6 Nations

Bronze

Maxxium Uk Ltd - Highland Park Creates New Recipe For Growth In Gourmet World

SECTOR CATEGORY

Cause Related And Charity

Gold

Stv Creative - The Soup Project

Silver

Fifth Ring - Monty’s Maggies Appeal

Bronze

Poppyscotland - Unforgettable

Food and Drink

Gold

The Leith Agency - Every Cloud Has An Orange Lining

Silver

Billington Cartmell - Bravely Building Scotty Brand With An Epic Partnership

Bronze

Tayburn - A Great British Brand Back By Popular Demand

Financial and Professional Services

Gold

Lewis & Scottish Provident - No Sex Please, We’re In Finance

Silver

Royal Bank Of Scotland - Get Cash

Bronze

Tangible & Birmingham Midshires - Looking After Your Own

Public Sector

Gold

Frame NLS Going To The Cinema Campaign

Silver

Scottish Government & The Union - One Distraction Is All It Takes

Bronze

999 Design Group Ltd - Gha Big Red Truck

Tourism, Leisure and Sport:

Gold

Visitscotland - Brave Campaign

Silver

Mckinlay Kidd & Fraoch Marketing - A Different Path

Bronze

Matthews Marketing - Robert Burns Birthplace Museum

Arts and Culture

Gold

The Union - Beyond Macbeth Campaign

Silver

Frame Nls Going To The Cinema Campaign

Bronze

Carat - Capturing History

CHAMPIONS CATEGORY

Pioneering Spirit Star Award

Mccann Erickson’s “American Rom”

Chairman’s Award For First Time Entrants

Innis & Gunn

Chairman’s Award For A Small To Medium Sized Company

Morphsuits

Star Agency Of The Year

The Leith Agency

Star Marketing Team Of The Year

Scottish Government

Agency Star Of The Year

Louise Killough, The Union

Marketing Star Of The Year

Jill Walker, Scottish Government