Scottish marketers urged to enter 2015 Star Awards

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THE Marketing Society Scotland has launched the 2015 Star Awards, aimed at urging marketers to prove that their work works.

This year’s theme is ‘proof prevails’.

The Star Awards are aimed at urging marketers to prove that their works works. Picture: Wiki Commons

The Star Awards are aimed at urging marketers to prove that their works works. Picture: Wiki Commons

Marketers from all over Scotland will be asked to demonstrate return on investment for whatever sector they operate in, and are encouraged to submit entries detailing campaigns and initiatives that prove their marketing has delivered a positive impact.

Sally Stanley, chair of the Marketing Society Star Awards said: “While hardly new, demonstrating success through marketing investment continues to be a hot topic in boardrooms across the country and it is fundamentally the marketing industry’s responsibility to deliver the necessary reassurances that marketing delivers.

“This year’s theme of proof prevails shines a light on this topic and we’re looking forward to reviewing work that provides compelling evidence of success. As new techniques of measurement have become available, it will also be interesting to see if these are deployed in the awards submissions.

“This year’s awards theme perfectly complements the vision of the Marketing Society to build a world leading marketing community in Scotland.

“The awards will reward and showcase the outstanding work being achieved by marketers at every level- from in-house and agencies to veteran marketers and rising stars and will provide an excellent platform for promoting the strength and effectiveness of Scottish marketing.”

Previous winners include Martin Reynolds from Glasgow 2014, Hunter Boots, the Scottish Government and 4cDesign.

There are five categories for firms to select from to prove their star status as well as individual awards to highlight the best talent in the industry.

How to enter

Full details of the five Star Award categories and how to enter can be found at

www.marketingsocietyscotland.com/stars15

The final deadline for entries is 5pm on Monday 18 February 2015. The awards are open to both members and non-members of The Marketing Society.

Submissions from first time entrants are welcomed free of charge.

The dedicated hashtag for the awards is #starawards15