Kantar Worldpanel, the retail research specialist, has appointed Amanda Brown as its new strategic insight director for Scotland.
Brown joins from trade body Scotland Food & Drink, where she was industry development director and helped to deliver an action plan aimed at growing the industry to £16.5 billion by 2017 with a focus on boosting UK sales and export opportunities.
She said: “With competition and innovation driving the industry forward, it’s an exciting time in Scotland.
“It’s great to be on the other side of the fence developing cutting-edge consumer insight which can benefit suppliers and those with an interest in the food and drink supply chain. Having access to data-led insight enables our clients to inform their commercial decision making, helping them grow by deepening their knowledge of market dynamics and shopper behaviour, and I’m excited to join the market leader in this field.”